Pain is the pathway. We are the project.
We exist to help people face what holds them back, strengthen their mind and body, and perform under pressure. Through challenge, connection, and coaching, we create a place where people feel supported, driven, and aligned with their purpose.
Inspire you to go all in, chase your dreams, and embrace growth.
Our Purpose
Pain is inevitable. Growth is not. Without structure, pressure either overwhelms or gets avoided. We help people build the capacity to stay steady when things get hard – to think clearly under stress, regulate emotion, and move forward when it would be easier to pull back.
Our Purpose is to turn pain into performance. We don’t remove challenge. We make it productive. Through deliberate exposure, practical mental frameworks, and strong community, we turn discomfort into direction, building resilience, alignment, and performance that lasts.
Kelly Young is a high-performance and mindset coach with over 20 years of experience in mental skills training . She works with corporate teams, sports organisations, and driven individuals to build mental toughness, manage stress, and perform under pressure.
Drawing on both professional expertise and personal experience overcoming setbacks, she helps people align their actions with long-term goals through a practical framework focused on mindset, health, leadership, and connection.
Regan Green is a coach and breathwork facilitator helping parents, professionals, and everyday athletes build resilience and perform under pressure.
Combining movement, mental skills, breathwork, and recovery practices, he teaches practical tools to manage stress, build discipline, and develop lasting confidence. His coaching focuses on operating better, with greater focus, control, and sustainable performance.
What we do
Run club Starts in
Join the Pain Project – a supportive community where movement, connection, and resilience come together, one step at a time.
Rimu Tuihilangi - athlete
“Pain Project (formerly Second Wind) helped me manage my pain in a way I never thought possible. Their support gave me practical tools, renewed confidence, and hope for the future. I feel stronger, more resilient, and truly supported every step of the way.”
Rimu Tuihilangi - athlete
“Pain Project (formerly Second Wind) helped me manage my pain in a way I never thought possible. Their support gave me practical tools, renewed confidence, and hope for the future. I feel stronger, more resilient, and truly supported every step of the way.”
we’d love to hear from you
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